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Asian wine trade and consumers to get a taste for Australian wine in Hong Kong
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Australian wines will be on show to Asia’s influential wine trade and consumers as part of the sixth Hong Kong International Wine and Spirits Fair (HKIWSF) which commenced in Hong Kong yesterday.
Wine Australia has coordinated an Australian pavilion at the three-day fair which is comprised of 19 Australian wineries from Tasmania, Barossa, Eden Valley, McLaren Vale, Langhorne Creek, Mornington Peninsula, Heathcote, Rutherglen, Murray Darling, Goulburn Valley, Mudgee and Margaret River.
As part of its efforts to educate the wine trade and consumers about the quality, diversity and regionality of Australian wine, Wine Australia will be running a series of nine masterclasses throughout the fair, focusing on the themes of ‘classic and emerging landmark Australian wines’, ‘Australian Shiraz’ and ‘regional heroes’.
In addition, Wine Australia has coordinated a grand tasting of Australian wines for 120 fair VIPs , showcasing 30 top wines as rated by James Halliday, Jancis Robinson, Wine Spectator, Wine Advocate and Decanter.
Wine Australia’s regional director for Australia, Asia and emerging markets Aaron Brasher said Australia’s strong presence at the fair would build on the positive sentiment towards Australian wine generated at the recent Savour Australia 2013 – Australia’s first global wine forum.
“The Hong Kong Wine and Spirits Fair is one of the world’s premier trade and consumer fairs which shapes opinions throughout Asia, so it’s important for Australia to have a strong presence,” Brasher said.
“The fair is a place where business is done and relationships are forged, so we will be working with participating Australian wineries to ensure they make the most of the opportunity through themed masterclasses and a VIP tasting.
“We had some very positive interest in and feedback on Australian wine from the Asian wine trade at our recent Savour Australia 2013 forum, so we’ll be building on that momentum at the Hong Kong Wine and Spirits Fair.
“Asian markets are providing a lot of growth potential for Australian wine producers particularly for bottled wine exports at the top end of the market.
“China and Hong Kong are leading the growth in Australian bottled wine exports above A$10 per litre and now account for 42 per cent of these high value exports.
Since 2008, Australia has been the second largest imported wine supplier to Hong Kong by volume, and the third largest by value.
These trends — along with Hong Kong’s position as a springboard to greater China and favourable trading conditions - present great opportunities for Australian wine producers, according to Brasher.
Australian wineries participating in the fair as part of the Wine Australia pavilion include:
- Domaine Asmara
- Stanton and Killeen Winery
- Gatt Wines
- Grant Burge Wines Pty Ltd
- Hentley Farm Wines
- 3 Oceans Wine Company
- Bunnamagoo Estate
- Inspire Vintage (Australia) Pty Ltd
- Ulupna Winery
- Eagle and the Fool
- Shaw Family Vintners
- Qualia Wine Services
- Australian Wine Exporters representing Kooyong and Port Phillip Estate
- Wine Odyssey representing Domaine A, Pirramimma and Borrodell Vineyards
- The New Holland Wine Company
- DB Wines
Thirteen additional Australian wineries will also be participating in the fair separate from the Australian Pavilion.
The Hong Kong International Wine and Spirits Fair runs at the Hong Kong Convention Centre until 9 November.
Last year the fair attracted more than 20,000 trade from more than 80 countries and an additional 20,000 consumers on the public day.
The Australian pavilion is managed by Wine Australia in collaboration with Austrade and the Hong Kong Australia Business Association.