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Wine Industry Outlook Conference to examine the future of the industry in a global context

The 2007 Wine Industry Outlook Conference, to be held in Melbourne on 27 November 2007, will look at how consumer wants are changing, and the impact this will have on the industry.

Chief executive of the Winemakers’ Federation of Australia Stephen Strachan said the impacts of changing consumer tastes and environmental programs will start to influence the Australian wine industry over the next few years.

“In developing the program for Outlook 2007, we were acutely aware of the growing impact of environmental programs and changing markets. In addition to the effects of the current severe drought, the sector is poised to meet significant challenges over the coming years.

“Initiatives such as food miles and carbon contribution labelling will impact on the industry, and we need to understand the issues and develop appropriate responses to them” Strachan said.

In considering the consumers and markets of tomorrow, Outlook 2007 Wine Australia: Flying the flag will consider what the consumer of the future might look like, whether consumption preferences are changing, and how our industry can remain at the forefront of the global market.

Two of the key speakers at the event are:

Dan Jago, Director Beer, Wines and Spirits, Tesco UK Stores. Jago will look at the UK market of the future, and discuss potential impacts of programs such as food miles and carbon contribution labelling imperatives.

Graeme Hugo, University of Adelaide. Hugo will examine the changing face of the market and the outlook for the demand for wine over the next decade – with particular attention to markets in Asia and Europe.

Panel sessions at the conclusion of the morning and afternoon sessions will allow further discussion on key issues.

For program details, or to register, please go to www.wfa.org.au and click on the Outlook 2007 logo.

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