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Sirromet Wines appoints new general manager

Sirromet Wines owner and chairman Terry Morris has announced the appointment of Richard Warland as general manager of the Queensland company, effective September 27. Warland, 57, has 33 years experience in the wine industry as a winemaker, and in sales, marketing, customer relations, distribution, and strategic development. He worked in Hong Kong the past two years, and is returning to Australia to commence his new position, based at Sirromet's winery headquarters at Mount Cotton, between Brisbane and the Gold Coast. "Sirromet is a young and growing company, and we have created this new position to develop our brand and business locally, nationally, and internationally," Morris said. Warland graduated from Adelaide University's Roseworthy Faculty in 1971 with a Diploma in Oenology. As a winemaker he made Trophy and gold medal-winning wines for Hardys before making the switch to sales and marketing in 1975. He previously worked in Queensland from 1976–80 as founding state manager for South Australian company Kaiser Stuhl. "I look forward to reconnecting with my allies in the trade and showing them that the new 'buzz' is cool climate wine from Queensland," Warland said. Warland's other past work positions include being national sales manager of Krondorf Wines, general manager of The Wine Society in Sydney in the 1980s, before founding Cellar Door Direct Pty Ltd, and launching the ANZ Wine Club. He sold his company to Cellarmaster Wines in 1991, and went on to specialise in customer relationship management (CRM), which took him to Hong Kong before accepting his new position at Sirromet. "I have enjoyed my years of talking direct to the consumer, but I recognise there is a compelling reason why we have a wholesale and retail trade. You have to be where the customer wants to shop," he said.

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