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King Valley – Australia’s newest and most diverse wine region
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The members of the King Valley Vignerons (KVV) have believed in it and supported it for 11 years and now it is finally official – The King Valley has been formally recognized as a wine region by the Australian Wine and Brandy Corporation. The court cases and appeals are over and now it is time to celebrate.
KVV are hosting a wine tasting and luncheon for their hard working committee, lawyers, supporters and the media on 26 September at Gracebrook.
The public can now expect to see and hear much more from the King Valley. With this official recognition come increased opportunities for promotion of the premium and ultra premium grapes and wines from Australia’s most diverse wine region.
David Maples, President of King Valley Vignerons, explained “The Australian Wine Industry, through its Directions to 2025 publication and the recent Technical Conference has identified regionality in marketing and branding as vital to its future success, not only in Australia but across the world.
“Since King Valley Wine Region includes the entire geographical region of King Valley, it is able to grow a huge diversity of grapes. This in turn will give the region significant advantages in marketing a diversity of wines under one brand. From the perspective of the King Valley Vignerons members, this opens up marketing opportunities which carry us a long way into the future.”
Wineries who buy King Valley fruit will now be able, with confidence, brand their wines with the King Valley Geographical Indication on their labels. Watch for the increased usage of the King Valley brand in all sectors of the industry.
New signs to King Valley Wine Region from the Hume freeway and other associated signs will soon be erected. Funding of $50,000 from bushfire recovery funds was granted to Tourism Victoria in partnership with KVV and other local stake holder groups to specifically improve directional road signing to the officially declared wine region. This includes freeway, gateway and reassurance signing but was conditional on King Valley being a recognized wine region. What great timing – this project will be rolled out shortly.
At the luncheon celebration and the official launch of the King Valley GI, the distinguished guests will have the opportunity to taste the diversity of wines that this region produces.
Wines will be presented in a similar format to the annual Shed Wine Show. The King Valley Shed Wine Show is a unique show because the public is the judge. The actual show will be held on 6 October, also at Gracebrook, so it is a wonderful opportunity to give the guests a real taste of the upcoming event. The local community and general KVV membership are all expected to attend the Shed Show After Party, not only for the presentations of awards but also for their own celebration of the recognition of King Valley Wine Region.