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Tucker Creative turns heads in US wine market
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South Australia’s Tucker Creative has captured the imagination of the burgeoning US wine industry, winning a series of brand identity contracts which has led to a major growth phase for the innovative company.
Tucker Creative Managing and Creative Director, Jody Tucker, said some local designers would enjoy a major growth phase as the buoyant US wine industry sought fresh and innovative packaging solutions.
“More than 10% of our annual turnover is now derived from clients in the US wine industry who are seeking a bold and more personalised alternative to the often repetitive design work produced by US companies,” Tucker said.
Tucker Creative recently won a major contract with Rodney Strong Vineyards in the Sonoma Valley – one of the largest wine companies in the US, producing and selling 675,000 cases of wine per annum.
In 1990 Tucker Creative started making in-roads overseas and past clients include the Centerra Wine Group and Pacific Wine Partners as part of the Constellation Brands Group, E&J Gallo and Bronco Wine Company – all among the largest wine companies in the US.
Tucker said contracts with another six US wine clients were in the pipeline, which had the potential to significantly increase the percentage of turnover by up to 10 per cent.
“We have established strong relationships in the US and have continued to produce innovative, quality work, which is now starting to pay off,” he said.
After designing Rodney Strong Vineyard’s marketing collateral for their jazz festival series, the SA business was invited to pitch for the branding and packaging design for their new icon brand, Rockaway.
Tucker Creative won the account over two Californian design groups and is now working on the project with a release scheduled for 2008.
“There appears to be a saturation of US-designed labels and many look similar and have limited personality or individual character,’’ Tucker said.
“We are winning these accounts based on our ability to help them stand out from a sea of similarity by tapping into their unique personality and representing that all-important aspect in their brand identity.
“Our aim is to more than double the sales turnover from the US in this financial year. We pride ourselves on producing cutting-edge and cost-effective creative solutions for our clients and this has been recognised across the world.”