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Wine industry leader to launch Western Victoria cellar doors tourism guide

The CEO of internationally acclaimed winemakers, Brown Brothers of Milawa in north-east Victoria, will be addressing a meeting of western Victoria winemakers on 23 August in Ballarat at a launch seminar for the Great Grape Touring Route cellar doors map and guide. Brown Brothers produces in excess of one million cases of wine annually with exports to more than 20 countries.

Ross Brown has overseen the development of Australia's leading cellar door operation at Milawa, which attracts over 100,000 people each year. He was also responsible for initiating an Epicurean Centre where visitors have the opportunity to experience the ideal match of wines and regional food. Mr Brown has also been active in the development of the wine tourism industry, chairing regional committees to develop strategies that have led to the north-east valleys region being at the forefront of winery tourism.

Chair of the Great Grape Touring Route, Roger Permezel, said “This is a valuable opportunity for our local winemakers and tourism leaders to hear a business success story first-hand from the person who has been most successful in the development of Australia’s winery tourism industry. Ross Brown has a great message for our operators in the Ballarat, Pyrenees and Grampians regions.”

The new Great Grape Touring Route publication will be distributed free throughout the region at Visitor Information Centres, the 53 participating cellar doors and key tourism outlets around Melbourne.

For further information contact Roger Permezel on 0419 007 773.

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