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Wine Barossa welcomes its 100th member
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Wine Barossa, the region’s collaborative association of wine producers, has welcomed its hundredth member. Allister Ashmead, chair of Wine Barossa, says this is a natural progression.
“The Barossa winemakers have always worked together to promote the region. In the 1990’s, they travelled to Europe together on a promotional tour and kickstarted the resurgence of interest in our wine in international markets,” Ashmead said.
“Those winemakers are still actively promoting the region, but now the next generation is taking their place alongside that group. We have 60 cellar doors in the Barossa, but there is also a groundswell of wine producers behind them who are not open to the public on a regular basis. They share a passion for the success of this region and are an integral part of the region’s mix.”
Charlie Melton, chairman of the Wine Barossa Marketing Committee, sees the influx of membership as a sign the association is doing its job.
“Wine Barossa is a key driver of the marketing and promotion of our region. Our job is to keep doing that and provide opportunities for wineries to promote their wines. Everything we do benefits every wine producer in the Barossa and each Wine Barossa member is a contributor to that effort,” Melton said.
In an Australian industry first, the trademarked Wine Barossa logo is available to all members to use on their wine labels, packaging and promotional material.
Wine Barossa recently held its third Barossa Independents Day, welcoming 35 independent wine retailers from NSW, VIC, WA and ACT to experience the riches of the Barossa. It was, by all reports, incredibly successful.
The Barossa Gourmet Weekend will be held on 25–26 August, with 23 participating wineries all gearing up to offer the best wine and food of the region with music from around the globe.