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Hardy Wine Company appoints new group public relations manager

The Hardy Wine Company, Australia’s largest wine producer, today announced the appointment of Sheralee Davies as Group Public Relations Manager.

Davies has more than 10 years experience in the national wine industry, most recently as Public Relations Director at the Winemakers’ Federation of Australia, where she was responsible for all stakeholder communications requirements.

“Sheralee’s appointment comes at a particularly exciting time for the company,” Hardy Wine Company Senior Vice President of Global Trading and Marketing, Steve Barbera said.

“The Hardy Wine Company is going from strength to strength, with recent accolades including the announcement of Hardys as the most powerful Australian wine brand in the respected UK-based Power 100 2007 list,” he said.

“Sheralee’s appointment will support a new phase of activity to strengthen our positive global reputation and profile.

“Just as the entire wine sector is considering it’s positioning and future, the Company is also ensuring it is well placed to maximise all future opportunities and handle challenges.

“We are delighted to have Sheralee’s expertise contributing to our future successes.”

Davies said she was delighted to be joining Hardy Wine Company at a very exciting time in its distinguished 154-year history.

“The wine industry has changed significantly in the time I have been involved, and is entering yet another exciting stage to ensure we remain competitive in world markets,” she said.

“I am looking forward to being part of the Hardy Wine Company team and applying my background in industry strategy and positioning to Hardy’s operations.”

Davies replaces Rebecca Hopkins who earlier this year was promoted to the role of Public Relations Vice President for Constellations Wines US.

Davies commences in her new role on Monday 13 August.

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