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Australia's wineries helping themselves

Small and medium sized winery operators seeking to expand their business profitability are set to benefit from a series of practical workshops in 2007/08.

The Winemakers’ Federation of Australia (WFA) has been awarded an Action Partnerships Grant by the Australian Government Department of Agriculture, Fisheries and Forestry to deliver workshops around Australia.

The workshops form part of the implementation of Wine Australia: Directions to 2025 — an industry strategy for sustainable success, launched in May 2007.

Chief Executive of the Winemakers’ Federation Stephen Strachan said the workshop program was a vital step in the Directions strategy implementation process.

"The Australian wine sector has seen incredible volume growth over the past decade and Directions sets out exactly what the wine sector needs to do to move on to the next stage of value growth," Strachan said.

"Every winery operator in Australia can take action to improve their own individual business performance and profitability as well as contribute to the overall value growth of Australia wine."

"These workshops will demonstrate exactly how. There are a large number of tools and resources that have been developed as part of the Directions strategy and workshop participants will be guided through their use," Strachan said.

"The Winemakers’ Federation has previously run two WineSkills workshop series, also supported by the Department of Agriculture, Fisheries & Forestry, and we will be applying this highly effective framework for delivery of the Directions to 2025 sessions."

Winery operators will be invited to participate in a two day workshop filled with practical information on targeting sales effectively, aligning brands with consumer preferences, analysing market opportunities and building long term individual business sustainability.

The workshop schedule is currently being finalised and further details will be communicated to winery operators in the coming weeks.

Strachan thanked the Department of Agriculture, Fisheries and Forestry for its ongoing support of Australia’s winery operators.

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