Calabria Family Wines, producer of wines from the Barossa Valley & Riverina regions, has signed a three-year partnership with the Collingwood Football Club.

As the official wine partner of the Magpies, Calabria Family Wines will supply product and digital inventory for all club events.

As a result of the partnership, Calabria Family Wines branding will reach the more than one million people who attend Collingwood matches each season and be exposed to the club’s enormous social media, free-to-air and pay-TV audiences.

“A strong relationship with our fans, high performance, a sense of community purpose and enduring partnerships with quality companies underpin our club,” Collingwood chief executive, Mark Anderson, said.

“The history and premium reputation of Calabria Family Wines is well known and a perfect fit for Collingwood. We are really pleased to welcome them into the Collingwood ‘family’.

Led by the third generation of the Calabria Family, Calabria Family Wines ensures great care is taken by each of the skilled and passionate individuals behind the brand, delivering the highest quality wines within each range.

“We are excited to be part of Australia’s number one sport and are looking forward to sharing our wines with Collingwood members. Just like the Collingwood Football Club, we have a proud history, as we have been making wine for over 74 years,” commented third generation family member and Sales Director, Andrew Calabria.