Brown Brothers has changed its name to the Brown Family Wine Group. The name change took effect on 1 September.

Founded by John Francis Brown in 1889 at Milawa, in north-east Victoria, the Brown Family Wine Group has evolved from a single brand to a family of brands that now includes Brown Brothers, Devil’s Corner, Tamar Ridge, Pirie and Innocent Bystander.

Ross Brown, the wine company’s executive director, said, “The importance of creating an environment where each of our five incredible brands can equally thrive has never been more appropriate.”

The family said the time was right to support each individual brand under a company umbrella that clearly links to family heritage and philosophy.

“In choosing the name it was imperative that family was at the heart of it so that people could see we remain a fiercely independent family wine company that is positioning itself for generations to come,” Brown said

Several of the Brown family are involved in the business. In additional to Ross Brown, Eliza and Cynthia Brown are board directors, Katherine Brown is a winemaker and Caroline Brown is public relations and corporate communications manager.

“It’s such an exciting time within the company and this change signifies our deep respect for what the family and company have achieved to date. It also sets the direction for our aspirations for a sustainable future as a family wine company that authentically builds brands and leads categories,” said Dean Carroll, chief executive of Brown Family Wine Group.

Photo: Caroline, Ross and Katherine Brown.